---
title: "Why Large Merchants are Embracing Cash Discounting #186 - CCSalesPro"
description: […]
image: https://www.ccsalespro.com/hubfs/Imported_Blog_Media/merchant_sales_podcast-May-04-2023-05-37-46-7526-PM.png
---

Podcast

# Why Large Merchants are Embracing Cash Discounting #186

[…]

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Apr 8, 2022

---

![](https://www.ccsalespro.com/hs-fs/hubfs/Imported_Blog_Media/Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-37-47-7700-PM.png?width=600&height=152&name=Merchant-Services-podcast-full-horizontal-small-May-04-2023-05-37-47-7700-PM.png)

 In this week’s episode, we kick things off with an interview on selling cash discounting to large merchants with Dustin Wilkins. Dustin specializes in these types of deals and just recently worked with us on an edition of the Merchant Sales Insight. We follow up this interview with a conversation I had with Paul Hadfield who is approaching things differently for ISOs and Agents at his company TRNXN.

<https://partners.payroc.com/go>

Don’t forget to [follow us on SoundCloud](https://soundcloud.com/merchant-sales-podcast)! See you for our next episode.

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Why Large Merchants are Embracing Cash Discounting](https://soundcloud.com/merchant-sales-podcast/why-large-merchants-are-embracing-cash-discounting/s-74MO1bjtvU5)

[Podcast](https://www.ccsalespro.com/podcast/tag/podcast)

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## Similar posts

<https://www.ccsalespro.com/podcast/building-partnerships-that-drive-growth-cash-discounting-to-larger-merchants-101>

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### [Building Partnerships that Drive Growth; Cash Discounting to Larger Merchants– #101](https://www.ccsalespro.com/podcast/building-partnerships-that-drive-growth-cash-discounting-to-larger-merchants-101)

Merchant Sales Podcast · Building Partnerships that Drive Growth; Cash Discounting to Larger Merchants Trust is a Foundation to Building Sales...

 James Shepherd  Jul 10, 2020

<https://www.ccsalespro.com/podcast/closing-big-merchants-and-software-deals>

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### [Closing Big Merchants & Software Deals](https://www.ccsalespro.com/podcast/closing-big-merchants-and-software-deals)

This week’s episode features a replay of a live event with Brian Fitzgerald, EVP of ISV and Enterprise Partnerships at Full Stack Payments.

 James Shepherd  May 16, 2025

<https://www.ccsalespro.com/podcast/merchant_sales_podcast_38>

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### [Podcast – Opportunities Abound for Selling Cash Discounting](https://www.ccsalespro.com/podcast/merchant_sales_podcast_38)

Learn why cash discounting is a win-win & how to close deals when selling on value This week’s podcast features an interview with Adam Ackerman, head...

 James Shepherd  Apr 12, 2019

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