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The ISV Rush to Payments Monetization
Discover the trillion-dollar shift to payments monetization with Caleb Avery, CEO at Tilled. Learn key strategies for your ISO/agent business.
Successful agents excel by targeting specific verticals. Ben Ross of Green Payments shares insights on cracking the untapped pharmacy market.
Many successful agents are competing in their market, one vertical at a time. The pharmacy vertical has been largely untouched by the ISO world for decades, because of a lack of integration partnerships. During this event, I interviewed Ben Ross of Green Payments to discuss how they are selling into this vertical with success and building a profitable / valuable portfolio. I still believe the long-term winners in the agent / ISO community will be those who focus on specific verticals / partners. This event highlights that approach in a practical way, using the pharmacy vertical as an example for this approach.
