---
title: Overcoming Barriers to Selling Merchant Gift Card Programs
description: Ryan Rose from Factor4 highlights efficiency in gift cards. Also, Rich Norton shares insights on selling merchant services, and Patti covers a merchant lawsuit against interchange fees.
image: https://www.ccsalespro.com/hubfs/featured%20image-2.png
---

# Overcoming Barriers to Selling Merchant Gift Card Programs

Ryan Rose from Factor4 highlights efficiency in gift cards. Also, Rich Norton shares insights on selling merchant services, and Patti covers a merchant lawsuit against interchange fees.

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 May 3, 2024

---

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Overcoming Barriers to Selling Merchant Gift Card Programs](https://soundcloud.com/merchant-sales-podcast/overcoming-barriers-to-selling-merchant-gift-card-programs/s-v7mv1oiGdvl)

 

"In a lot of cases we're simpler and more efficient," says Ryan Rose of gift card company Factor4 in this week's featured interview.  Plus, James continues his multi-part interview on selling merchant services with uber salesman Rich Norton, and Patti has an update on the a merchant lawsuit challenging interchange.

[![unnamed-1](https://www.ccsalespro.com/hs-fs/hubfs/unnamed-1.png?width=1120&height=415&name=unnamed-1.png)](http://netevia.com)

 

[![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![https://fullstackpayments.com/download-app](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/FSP%20vertical%20ad.png "https://fullstackpayments.com/download-app")](https://fullstackpayments.com/download-app) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)

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