Future Scan: The Payment Processing ISO Channel
Elaina Smith urges ISOs to specialize. James advocates for vertical-specific solutions to reduce costs, while Patti updates on the BNPL market.
"Timing is everything," Blake Wilson on starting an ISO business. James suggests vertical-specific software to overcome objections. Patti covers Google Pay's demise.
"Timing is everything," says Blake Wilson of Phase 3 during this insightful discussion with James about when and how he decided to strike out with a partner and build an ISO business from scratch. Then James continues his series on overcoming common objections by offering vertical-specific software paired with dual pricing. And Patti reports on the demise of Google Pay.
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