---
title: Building Your Own ISV (Vertical Software Company)
description: James interviews the CEO of CCStorage, a property management software company for Self Storage Properties.
image: https://www.ccsalespro.com/hubfs/Pocast%20Profile-Jul-21-2023-10-01-29-4417-PM.png
---

# Building Your Own ISV (Vertical Software Company)

James interviews the CEO of CCStorage, a property management software company for Self Storage Properties.

[ James Shepherd ](https://www.ccsalespro.com/podcast/author/james-shepherd)

 Jul 21, 2023

---

 

 

[Merchant Sales Podcast](https://soundcloud.com/merchant-sales-podcast) · [Building Your Own ISV (Vertical Software Company)](https://soundcloud.com/merchant-sales-podcast/ben-and-james)

 

In today's episode, James interviews the CEO of CCStorage, a property management software company for Self Storage Properties.  This is a company James owns and so the two share an insightful and transparent look at what it takes to build your own vertical specific software company with integrated payments.  James follows up this interview with his thoughts on partnering with ISV's versus building your own.

[![https://www.ccsalespro.com/2026](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Vertical%20Mastery%20Webinar%20ad.jpg "https://www.ccsalespro.com/2026")](https://www.ccsalespro.com/2026) [![How to Sell Merchant Services eBook](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-2.jpg "How to Sell Merchant Services eBook")](https://www.ccsalespro.com/how-to-sell-merchant-services-in-6-steps) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/Find-The-Right-Processor-02-(2).jpg "GetIsoAmp.com")](https://www.ccsalespro.com/companies-we-trust) [![GetIsoAmp.com](https://www.ccsalespro.com/hubfs/images/blog%20sidebar/ads-for-website-(1).jpg "GetIsoAmp.com")](https://getisoamp.com/index.php/request-demo/)

## Similar posts

<https://www.ccsalespro.com/podcast/inside-an-isvs-payments-journey>

### [Inside an ISV’s Payments Journey](https://www.ccsalespro.com/podcast/inside-an-isvs-payments-journey)

Discover the challenges and insights of integrating payments in vertical software with expert interviews and practical tips.

 James Shepherd  Jul 18, 2025

<https://www.ccsalespro.com/podcast/the-isv-rush-to-payments-monetization>

### [The ISV Rush to Payments Monetization](https://www.ccsalespro.com/podcast/the-isv-rush-to-payments-monetization)

Discover the trillion-dollar shift to payments monetization with Caleb Avery, CEO at Tilled. Learn key strategies for your ISO/agent business.

 James Shepherd  Jul 28, 2023

<https://www.ccsalespro.com/podcast/https-soundcloud-com-merchant-sales-podcast-building-an-attrition-proof-book-of-business>

Podcast

### [Building an Attrition-Proof Book with ISV’s and VAR’s – #139](https://www.ccsalespro.com/podcast/https-soundcloud-com-merchant-sales-podcast-building-an-attrition-proof-book-of-business)

Learn how integrating payment processing with ISVs and VARs leads to a pipeline flush with solid leads that become sticky customers. “ISOs and […]

 James Shepherd  May 6, 2021

### Get notified about new podcasts 

Enter your email to have each new CCSalesPro Podcast delivered straight to your inbox. You can unsubscribe at any time.

![CCSalesPro logo white on dark](https://www.ccsalespro.com/hubfs/cc-sales-pro-footer.png)

Text "Free" to (814) 482-2090 to get my latest eBook

[![Facebook](https://www.ccsalespro.com/hubfs/icons/social-icon-facebook.png)](https://www.facebook.com/ccsalespro) [![LinkedIn](https://www.ccsalespro.com/hubfs/icons/social-icon-linkedin.png)](https://www.linkedin.com/company/ccsalespro/) [![Youtube](https://www.ccsalespro.com/hubfs/icons/social-icon-youtube.png)](https://www.youtube.com/user/CCSalesPro) [![Soundcloud](https://www.ccsalespro.com/hubfs/icons/social-icon-soundcloud.png)](https://soundcloud.com/merchant-sales-podcast)

- [Home](https://www.ccsalespro.com/)
- [Blog](https://www.ccsalespro.com/blog)
- [Podcast](https://www.ccsalespro.com/podcast)
- [Training](https://www.ccsalespro.com/training)
- [Partners We Trust](https://www.ccsalespro.com/companies-we-trust)

© 2026 CCSalesPro, Inc. All rights reserved. Various trademarks held by their respective owners. CCSalesPro, Inc.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "James Shepherd",
    "url" : "https://www.ccsalespro.com/podcast/author/james-shepherd"
  },
  "dateModified" : "2023-07-21T22:02:13.810Z",
  "datePublished" : "2023-07-21T22:02:13.000Z",
  "headline" : "Building Your Own ISV (Vertical Software Company)",
  "image" : [ "https://www.ccsalespro.com/hubfs/Pocast%20Profile-Jul-21-2023-10-01-29-4417-PM.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.ccsalespro.com/podcast/building-your-own-isv-vertical-software-company",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.ccsalespro.com/hubfs/ccalespro%20-%20white%20background-2.png"
    },
    "name" : "CCSalesPro"
  }
}
```