Avoid the Price War
I get this question a lot from agents, “What should we do when a prospect is going to show our estimate to the current competitor to see if our rate...
Here is a quick rebuttal for the objection, “We are happy with our current processor.” Prospect: “We use XYZ company, and we are happy with them.” Me: “Now is that a local company or one of the big corporate processors? Do they have someone local who services your account?” Prospect: “I think it is […]
I get this question a lot from agents, “What should we do when a prospect is going to show our estimate to the current competitor to see if our rate...
Many agents email me about how to avoid getting into a price war with a potential client and their current processor. They tell me that a merchant...
Several months ago I had one of my favorite sales experiences. While on a consulting gig at a processing company, I asked for a list of prospects...