When I first started my processing business, I thought that the biggest challenge would be making sales, but I was wrong. I quickly found that by using the prospecting procedures I had developed in other sales jobs, offering competitive pricing and free terminals, the sales came quickly. The challenge was doing the installations!
I couldn’t believe how much time it took for me to do a simple installation!
I remember one in particular was a Hypercom T4210 that I had to reprogram. The business didn’t have a dedicated phone line; the download took about 90 minutes to get 80% completed…and then they got a phone call on the same line! That install took me literally all day long.
My advice is really to provide a free terminal that is pre-programmed whenever possible to save you time so you can make the next sale but depending on your processor, you may be able to get an extra bonus by doing a re-program, or the merchant may simply request to keep their terminal. Whether you are doing a reprogram or a simple install of a pre-programmed terminal these 7 tips will help you cut down on the time you spend installing credit card terminals. I learned these tips the hard way, you can benefit from my mistakes!
Tip #1 – Never do a reprogram in a merchant’s place of business unless the business is closed for at least 1 hour and has a dedicated phone line. Reprogramming a terminal while a line of customers is waiting on you is one of the most stressful situations that a merchant sales rep can find themselves in. Don’t do it! Take the terminal to your home or office and give the merchant a temporary terminal.
Tip #2 – If the Merchant has a Hypercom Terminal, always give them a free terminal. Take the Hypercom back to your office to use for another merchant later on who does not own a terminal. This way, the Hypercom can be reprogrammed at the office and sit all night on a dedicated land line while you get some sleep or work on something else. I finally got to the point in my business where I simply refused to work with Hypercomm terminals, they take too long to reprogram and adjust.
Tip #3 – Install a dedicated phone line at your office and /or your home (the cost is $18.00 per month on average and is well worth the investment) for the purpose of doing installations so you can hook up a terminal and work on something else.
Tip #4 – Once the installation is complete, rather than running out the door, take time to ask a bunch of questions so you don’t have to go back.
Ask if they want a tip line on the receipt (even some retail places want a tip line.)
Ask if they use “Server ID’s” to track anything in their terminal. A server ID is a number between 1 and 20 which the credit card terminal can prompt the person running the card to enter before or after swiping the card. Restaurants use this to track tips; small gas stations use this to track fuel types; consignment shops use it to track who rang up the order; hair salons use it to track who cut someone’s hair, etc. Some merchants track this in their register; some also need to track it in their terminal. If they want it, call tech support at your processor and get this added on the spot.
Ask if they want a “Footer” on the receipt, such as “All Sales Final” or “Bring back 3 Receipts, get $5.00 off,” etc.
Ask if they want the terminal to automatically batch out and at what time. I had a client recently with a hotel and bar. The terminal was set to batch at 11pm. However, I discovered when I asked that they stay open till 1:30am. If I hadn’t asked, I would have been driving back out the next day to make this change.
Tip #5 – Run a test transaction with your card for $0.10 before you tell the merchant the install is done, so you don’t look stupid. Every time I forget to do this and drive away, murphy’s law kicks in and they call me 10 minutes later to tell me the terminal isn’t working and I probably forgot to plug something in.
Tip #6 – Have the merchant use your card to run one test transaction for credit and one for debit if they have a pin pad. If there is any problem at all, call tech support and resolve the issue!
Tip #7 -Buy rolls of credit card paper at Sam’s Club or another inexpensive bulk seller. Bring at least 3 or 4 rolls to give the merchant in case the old machine used a different size. Find out whether the merchant is expecting you to provide paper. If so, do you offer this? I hope this short article helps you with your installs! Look for helpful articles like this that will be going out each and every day.
Have trouble selling merchant services to hair and nail salons? How do you get paid? Do you understand the fees? My tips will help you captivate the...