Caleb Avery, Founder & CEO of Tilled, is passionate about software-led payments. That passion shines through in this week’s featured interview, where he discusses Tilled’s just-announced partnership with Aevi, and how it creates a true omnichannel approach to Tilled’s PayFac-as-a-Service solution. James follows with his response to a question from the field on branding, and Patti reports on the blowback over plans for an MCC code for gun shops.