The recent Visa memo has been a hot topic with ISOs, Acquirers, and individual agents. In this week’s episode of the Merchant Sales Podcast, we explore the path forward with Keith Sampson, the national sales manager for North American Bancard and architect of their dual price program, “Edge.” Patti follows this interview with details about the Visa memo for those who have not seen it. James gives his take on the memo, the pivot to dual pricing, and why Visa has good reason for their increased enforcement of their rules.
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