If you are reading this article, it is because you found me through my social media presence or my blog. In a niche industry where I can only target agents who sell merchant services, I have had over 100,000 YouTube views; I have 186,000 twitter followers and I get over 6,000 visitors every month to this website. What many of you may not know is that I learned all of this as a way to generate leads for my own credit card processing business. Below I am going to share with you a simple list of procedures I put in place a long time ago which generated a lot of business for me in my local community. I have never spent one penny marketing online for merchants or agents. If you are willing to work hard and do the things I list below for an extended period of time, you can experience the same success.
Side note: Just about everything I have learned about inbound marketing, I either learned or later found in this book. “Inbound Marketing” There are a few things I have done specific to our industry, and I would like to share those with you. This is a list of procedures you can follow to generate inbound leads through blogging and social media.
Understand that it will be at least three months of consistently doing everything I just mentioned before you will see any results at all. Understand that it will be six months before you really start to get significant traffic. And realize it could take a year before your content is creating a steady flow of four or five leads per month. But think about how much of an impact this could have on your business if you have five sales every month without even trying? Think of what this would do for your reputation in your community? Think of how many leads you would be getting in three to five years if you followed the procedures above consistently? Take some time every week to begin building your online presence for your local community. I personally stopped doing all of this about a year ago because the recruiting now takes most of my time. However, I can tell you from experience there and also from experience in recruiting agents that these strategies and procedures do work. They take a lot of time. And when you post your tenth article and realize that not one person has even looked at your site, it is very disheartening. But keep going. Within three months Google’s search crawler will notice you; you will start to creep into the search results. Next thing you know you will have forty or fifty business owners per month reading your posts, following your twitter profile, and connecting with you on LinkedIn.
James Shepherd
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