I just got an email from one of our top agents asking the following question: “I want to increase my exposure in my local town and am trying to motivate prospects to call me rather than me cold calling. One idea I had was to have somebody hand out flyers door to door. What are your thoughts? Any ideas about what content I should add to the flyer that may motivate people more to call?”
Here is my response:
I actually did have someone pass out flyers before in businesses, and it was very successful. Here is how I set it up:
1. I rolled out a special program with an offer to pay $100 to any new merchant who will switch to our services the day we install the terminal. I wish I would have kept the marketing piece, but I can’t find it. It looked like a $100 bill with the text printed on it about our free equipment, month to month contract, etc. (I paid this out of my up front bonus.) *If ten or more of you want to do this program, I will pay to create the marketing piece. Just comment below this blog that you want to do this, or shoot me an email.
2. I paid $8.00 per hour plus $10.00 for any statement received. My employee would walk in and say, “Hi, my name is __________from James Shepherd’s office. He asked me to swing by and drop off some information about our credit card processing services. May I ask who you are using for your credit card processing?” (Response – Or they get the owner, and he responds) “Okay, well let me leave you this flyer that shows our new program. This tells of our offer to pay you $100 if you switch to our service the day we install your new, upgraded, free terminal. We also have a $500 guarantee that we will beat any of our competitors’ prices because we are a local business. Would you be interested in having James work up a free cost analysis for you?” The worker basically says all of this while handing the merchant the information.
Keep in mind this person will not be very experienced. You don’t need to invest much time in training. Just role play with him or her every morning for thirty minutes for the first five days on this opening. Train the worker to answer any question with, “That is a great question. You and James should really get together. I know he will be out here again on Thursday; will you be here Thursday afternoon?”
This is a great way to increase your sales!
James Shepherd
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