2 Quick Tips on Selling Merchant Services Part TimeMay 07
Before you read this article read Part 1 on selling Part Time. In this video I want to give you some quick tips on how to use your limited time effectively. I will answer questions like, “How do I create inbound leads?”, “What advantages do I have selling part time?”, and “How can I sell large accounts on a part time basis?”
Before I get to the tips, lets talk about your competitive advantage over full time agents. That’s right, if you are working another job in addition to selling credit card processing you have one huge advantage over most full time agents. Your competitive advantage is “cash flow” or in other words, you are not as desperate for the up front money since your job is paying the bills. I am assuming your goal of working part time is to generate enough residual income to go back into the processing business full time and working another job allows you to focus on several huge generators of long term residual income that full time agents simply cannot afford to do because they need the money right now.
1. Generate inbound leads through blogging and social media. I could write an entire book on how I have done this with my own business but, rather than do that, you can just read the book that I read! Here is a link to purchase “Inbound Marketing” on Amazon. CLICK HERE (In case you are wondering, this is not an affiliate link, I make no money on links I include in my blog) The bottom line is that this strategy requires patience and an investment of time over the long haul that you as a part time agent can afford to invest.
There are a few things I have done specific to our industry and I would like to share those with you in another post: “Using Social Media and Blogs to Sell Merchant Services”
2. Go after big accounts. Take a minute to watch a video I created called “Tips on Closing Big Deals” to learn more about how I do this. Again, these larger accounts do not create the quick up front compensation that full time agents must have when they get started and because of this, you will usually find that these larger accounts are much less competitive than smaller accounts. It is not unusual for me to call a large client and hear that no agent has personally contacted them or visited their headquarters in over 6 months, even in markets where the small business merchant services is very competitive. Most agents simply do not have the knowledge or business savvy to handle a large account but, with your long term time investment and access to my training resources and support, you are in an excellent position to go after these larger accounts. One sale of a large account can easily generate $1,000 per month or more in residual and although they usually take 2 to 6 months to close, if you could get 2 of these in the next year you would be well on your way to coming back full time with a solid residual base.
I hope these short tips give you some ideas of how you can grow your business part time!